How To Build A Perfect Landing Page

What are the key aspects of building a solid landing page?
FastPages Landing Page

A good solid landing page is key to eventually transform your ads into actual sales. Most of the time your website doesn’t fit the specific goal of your ad campaign, resulting in a lower conversion ratio. This post will teach you the basics and key components when building one.

Why build a Landing Page?

Your website informs potential customers about all the services you have to offer. A landing page, therefore, focusses on different techniques to convert the lead into an actual sale.

When building an ad campaign the first thing you focus on is attracting the attention of the potential customer. After successfully getting their attention the process of selling starts.

You only have seconds to transform the attention into awareness or even interest. Your website isn’t going to help with this journey, your landing page is.

Benefits & drawbacks

What are the potential benefits and drawbacks?

Like we mentioned before, the landing page is here to bring focus. You can create one for every ad campaign. Or even start A/B testing with different pages. You don’t want to change your website for every ad campaign and confuse visitors with converting techniques.

The focus and specific techniques will help to get higher conversion rates.

Most of the time, new campaigns require information about what is working and what isn’t. A/B testing will help you gather this information. Try different techniques, images, and colors, and determine your winning formula.

Are there any drawbacks?

To get the most out of your lead generation landing page you mostly require tooling. Some tooling can be pretty expensive, especially when you are a small company. Some cheaper tooling lack needed functionalities.

Creating pages can be time-consuming. Define the best strategies, writing the right content, and a visually attractive page.

Don’t spend to much time creating a perfect page, when you finished for 80% start testing and optimize.

Fundamentals

What are the fundamentals?

First of all, you want to set a specific landing page goal. It’s unlikely that visitors immediately buy your product. You want to create more awareness or turning awareness into interest.

Gathering contact information will most likely be your goal. The contact information can be used to develop a further relationship and work your way to an actual sale.

No visitor will leave their contact information in return for nothing. That’s why gathering contact information is part of defining your goal. Examples can be a free ebook, webinar, or free SEO analysis, in return for their contact information. 

Secondly, you want to define your target audience. When building your campaign and landing page you need to know your audience. What are their interests? What are their hobbies? Which problems do they share? What is their average age?

Designing a perfect landing page

After setting yourself a clear goal it’s time to sketch the actual landing page. Don’t start building it right away, use a simple text editor, whiteboard, or piece of paper to design the framework first.

The top part must motivate the visitor to keep scrolling.

Define a perfect headline that attracts the visitor’s attention. What do you offer? Which problem do you solve? Which promise can you make?

Why does the potential customer need to leave their contact information? Give them an offer they can’t refuse. Use a short text or video and mention the benefits.

Create testimonial videos where customers talk about your products and services and mention their benefits. These motivational videos will push visitors further into your landing page.

Is your ebook a bestseller on Amazon?

When achieving specific goals, always mention them on your landing page.

When chances of missing out on a deal are higher potential customers are more likely to take action. Try to add an expiration date or low stock signal.

Are their (big) companies that used your services before? Online blogs or magazines that published an article about your company? Use everything that helps to win your visitors’ trust.

Another way to win their trust is by publishing reviews of (famous) customers.

They’re gonna be moments when your visitor is distracted, it’s a good choice to throw in a pop-up and grab back their attention.

When adding call to action buttons they have to stand out. When your landing page is becoming longer and longer, they have to appear in enough places. Try not to spam your visitors.

Share successful stories or stories potential customers recognize themselves in.

Give visitors a short description of the value they get. This creates awareness, what’s in it for them.

Show them proof of why your offer, for example, an ebook is worth reading.

Last but not least, you are never done improving. Use tools to track results, keep testing, evaluate, and redesign.

To keep winning, keep improving.

Conclusion

Landing pages are essential in transforming potential customers’ attention to an actual lead. It’s a strong marketing source for creating awareness and gathering contact information. Eventually, it helps you manage your ad budget in a more efficient way.

Try setting clear goals and use the top part of the landing page to convince visitors your offer is worth their time and attention. You only have seconds before they leave.

Give your visitors something in return. If you can give them something of value, they are happy to leave their contact information. That’s the moment the next stage of a marketing funnel starts. Good luck!

The landing page builder I use is FastPages. I got an exclusive Lifetime Deal for or the readers of this blog, make sure to check it out:

Question: When creating the perfect landing page, what do you think is the most important element?